About Us – Hudabeaute

Founded by global makeup mogul Huda Kattan, Hudabeaute isn’t just a beauty store—it’s a celebration of self-expression, innovation, and the belief that beauty should be accessible to everyone, everywhere. What began as a passion project born from Huda’s own struggles to find makeup that worked for her skin tone and type has grown into a worldwide community where beauty knows no limits.

Huda’s journey started with a simple truth: the beauty industry was missing something. As a licensed makeup artist, she saw firsthand how many people—especially those with diverse skin tones—were overlooked, struggling to find products that matched their needs or made them feel seen. In 2013, she launched her first false lash line from her kitchen, and from there, Hudabeaute was born. Today, we’re proud to be the ultimate destination for all things beauty: from game-changing makeup and transformative skincare to luxurious fragrances, pro-grade tools, and the latest trends—all curated with Huda’s expert eye and unwavering commitment to quality.

Every product in our collection is a labor of love. We test, iterate, and perfect formulas to ensure they’re inclusive (hello, 50+ foundation shades!), long-wearing, and designed to enhance your unique features, not mask them. Whether you’re a makeup novice looking for easy tips or a pro seeking cutting-edge tools, we’ve got you covered. Our shelves are filled with both our iconic in-house brands—like Huda Beauty, known for bold pigments and viral-worthy palettes—and carefully selected favorites from other innovators, because we believe great beauty deserves to be shared.

But Hudabeaute is more than products. It’s a community. Huda’s vision has always been to empower people to experiment, take risks, and own their beauty on their own terms. Through our blog, tutorials, and social platforms, we share pro tips, trend breakdowns, and stories from real people—because beauty is about confidence, and confidence comes from knowing you’re not alone in your journey.

We’re also committed to making beauty accessible. That’s why we offer free shipping on all orders, because everyone deserves to have their favorite products delivered right to their door, no strings attached. And as we grow, we never lose sight of our roots: every decision, every product, and every post is guided by Huda’s original mission: to make you feel seen, celebrated, and beautiful—exactly as you are.

Whether you’re here to restock your go-to lipstick, discover a new skincare routine, or dive into the latest beauty trends, welcome to Hudabeaute. This is more than a store—it’s a place where beauty is bold, inclusive, and always evolving. And we’re so glad you’re here.

Have questions, feedback, or just want to share your Hudabeaute haul? Reach out to us anytime at [email protected]. Let’s make beauty magic together.