Privacy Policy – Hudabeaute

This Privacy Policy (“Policy”) explains how Hudabeaute (“we,” “us,” or “our”) collects, uses, stores, and protects your information when you access our website [Website URL] (the “Site”), purchase our beauty products, engage with our content, or interact with our services (collectively, “Services”). By using our Services, you agree to the practices outlined herein—consistent with our commitment to protecting your privacy as thoughtfully as we curate our beauty collections.

1. Information We Collect

We gather information to deliver personalized beauty experiences, process orders, and foster our global community. This includes:

1.1 Personal Information

Collected when you make a purchase, create an account, or interact with our community:

  • Identifying details: Full name, email address, phone number, shipping/billing address, and date of birth (for age-verified promotions or birthday offers).
  • Purchase data: Order history, product preferences (e.g., foundation shades, skincare concerns), and payment information (processed via secure third-party providers; we do not store full card details).
  • Account details: Username, password (encrypted), saved wishlists, and communication preferences (e.g., marketing opt-ins, tutorial interests like “eye makeup” or “skincare routines”).
  • User-generated content: Photos, reviews, or videos you share (e.g., makeup looks using our products) with your explicit consent, including any metadata (e.g., location tags if enabled).

1.2 Non-Personal Information

Automatically collected through your use of the Site:

  • Usage data: Pages visited (e.g., “lipstick collections,” “skincare guides”), products viewed, search terms (e.g., “vegan mascara,” “dry skin moisturizer”), and time spent on content (e.g., tutorial videos).
  • Device information: Browser type, operating system, device model, IP address (to approximate location for shipping estimates), and unique device identifiers.
  • Cookies & tracking tools:
  • Essential cookies: Enable core functionality (e.g., cart management, account login). Required for using the Site.
  • Analytics cookies: Track Site performance (e.g., popular products, user flow) via tools like Google Analytics. Disabling these does not affect basic Site use.
  • Personalization cookies: Tailor recommendations (e.g., suggesting foundation shades similar to ones you’ve viewed) or display relevant promotions (e.g., skincare sales if you’ve browsed moisturizers).

2. How We Use Your Information

Your information is used to enhance your beauty journey:

  • Fulfill orders: Process purchases, ship products (including free shipping on all orders), send confirmations, and provide tracking updates.
  • Personalize experiences: Recommend products based on preferences (e.g., “You loved our matte lipsticks—try this new shade!”), curate tutorial content (e.g., sending eyeshadow tips if you bought a palette), and customize your account dashboard (e.g., saving favorite shades).
  • Communicate with you: Send order updates, restock alerts for wishlisted items, and beauty tips (e.g., seasonal skincare routines). Marketing communications (e.g., new product launches, exclusive offers) are sent only if you opt in during checkout or account setup—you can unsubscribe anytime via email links or account settings.
  • Build community: Feature your reviews or makeup looks (with attribution) on our Site or social platforms, if you’ve given permission.
  • Improve our Services: Refine product lines based on trends (e.g., expanding vegan options if popular), optimize Site navigation, and enhance tutorial content based on user engagement.
  • Prevent fraud: Verify payment details, detect unusual activity (e.g., multiple orders to the same address with different cards), and protect our community from counterfeit claims.

3. Data Retention

We retain information only as long as needed to deliver our Services or comply with legal requirements:

  • Purchase/account data: 7 years (for tax compliance and warranty support, e.g., if you need to return a defective product).
  • User-generated content: Stored indefinitely with your consent (you can request removal at any time).
  • Usage data: Anonymized after 12 months (used to improve product recommendations and Site functionality).
  • Marketing preferences: Retained until you unsubscribe, after which data is anonymized.

4. Sharing Your Information

We never sell your personal information. We share data only with trusted partners who help us deliver our Services, all bound by strict privacy agreements:

  • Payment processors (e.g., Stripe, PayPal): Securely handle transactions; they do not share your data beyond what’s necessary to process payments.
  • Shipping partners (e.g., USPS, DHL): Deliver orders and provide tracking updates; they access only your shipping address and order details.
  • Beauty collaborators: If you participate in influencer programs or product testing, we may share your contact information with relevant partners (e.g., makeup artists) to coordinate shipments—you’ll be notified before any such sharing.
  • Analytics providers: Help us improve the Site (e.g., Google Analytics) using anonymized usage data.

We may disclose information if required by law, court order, or to protect our rights, safety, or community (e.g., investigating counterfeit product claims). In the event of a merger or acquisition, your data may transfer as part of the transaction, with prior notice via email.

5. Your Rights

You have control over your information, including:

  • Access: Request a copy of personal data we hold (e.g., order history, saved preferences) via email.
  • Correction: Update inaccurate details (e.g., a new shipping address or foundation shade preference).
  • Deletion: Ask to remove your data (we may retain minimal records for legal or warranty purposes).
  • Opt-out: Unsubscribe from marketing emails, disable non-essential cookies via browser settings, or withdraw consent for sharing user-generated content.

To exercise these rights, email us at [email protected] with your full name and account/order details. We’ll respond within 30 days.

6. Data Security

We protect your information with industry-leading measures, because your trust is as important as our product quality:

  • Encryption of data in transit (SSL) and at rest (AES-256) to secure personal and payment details.
  • Regular security audits and vulnerability assessments to address risks.
  • Strict access controls limiting employee access to data (only teams handling orders or customer service may access relevant information).
  • Automatic logout for inactive accounts to prevent unauthorized access.

While no system is 100% secure, we continuously update safeguards to protect your information—just as we refine our formulas for safety and performance.

7. Third-Party Links

Our Site may link to third-party platforms (e.g., social media, beauty influencers, or ingredient suppliers). These sites have separate privacy policies, and we are not responsible for their practices. We encourage you to review their policies before interacting.

8. Children’s Privacy

Our Services are for users 13+ (16+ in some regions). We do not knowingly collect data from minors. If we learn of such data, we’ll delete it within 7 days. Parents/guardians may request details about their child’s data by contacting us.

9. Policy Updates

We may revise this Policy to reflect new features (e.g., virtual try-on tools) or legal changes. Updates will be posted on the Site with a new “Effective Date.” For material changes, we’ll notify registered users via email 30 days in advance. Your continued use means you accept the revised terms.

10. Contact Us

For questions about privacy or how we protect your data, email our Privacy Team at:

[email protected]

Your beauty journey is personal—and so is your privacy. We’re committed to protecting both.